Shinjuku Marui Main Building 8F: Sales of Large-Format Furoshiki Born from Surplus Fabrics Began

Shinjuku Marui Main Building 8F: Sales of Large-Format Furoshiki Born from Surplus Fabrics Began (2025.08.25 - 09.30)

From August 25 to September 30, 2025, sales of large-format Furoshiki produced by Jun*Juane began on the 8th floor of Shinjuku Marui Main Building. Following the award at the business contest, the "fusion of Japanese culture and sustainability" that we have cherished has finally taken shape throughout physical stores to reach everyone.

Connecting Thoughts Behind the Fabric

The Furoshiki being sold are upcycled from surplus fabrics that were high quality but could not be fully utilized. This initiative was made possible thanks to the companies that willingly accepted factory tours and carefully conveyed the origins of the fabrics and the passion of the craftsmen. How should we connect the thoughts for the fabric we heard directly at the site to the next person? The answer we arrived at after trial and error was the form of a large-format Furoshiki. With gratitude to the cooperating companies, we will carefully deliver the stories dwelling in a single piece of cloth.

Japanese Sustainability Blending into Daily Life

At the venue, we propose how the ancient Japanese culture of "wrapping" snuggles up to modern sustainable living. A single large-format Furoshiki transforms into a daily bag or stole with just one knot, and even demonstrates its power as a preparation to protect life in emergencies such as disasters. I feel that the potential of Furoshiki, which changes its shape flexibly and continues to snuggle up to people's lives, is the very wisdom that Japanese culture has nurtured for many years.

From the Center of Shinjuku with Gratitude

I feel a deep connection and joy in being able to take a new step at Shinjuku Marui, a place where our works have been placed thanks to the warm kindness of the shop owner until now. Along with the relief of finally being able to shape it as a product, we would like to cherish the encounters with those who pick it up. We hope that a sustainable future born from Japanese traditional culture will spread little by little from the center of Shinjuku.